Champagne For The Super-Rich

Next time you’re at the club popping bottles, just know that you aren’t really balling.

The new edition of Perrier-Jouet champagne, which goes on sale today, will likely be the subject of countless future rap songs with its record-breaking price and exclusivity. It’s being sold only in 12-bottle box sets, each of which carries a price tag of around $77,000. Every potential customer is required to travel to France to meet one-on-one with their cellar master, who will top off each bottle with a personalized “liqueur.” We’re awaiting Hova’s taste-test.